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All goods shipped to the University are received and processed by Central Receiving, a division of the Purchasing Department.

A representative of the ordering department must pick up all small items at Central Receiving. If sending a student worker for pickup, please ensure the student has their student or state ID to present to Central Receiving staff.

All goods received may be inspected for damage and to verify packing slip details before being accepted. Large or very heavy items will be delivered by the University janitorial services upon the ordering department completing a work request. Any damaged goods should be reported immediately to the janitorial service directly.

Any materials covered by a purchase order being returned to a vendor must be shipped through Central Receiving. This procedure ensures that the University is able to verify shipments to vendors for proper credit or replacement.

When departments order furniture such as desks, file cabinets, credenzas, tables, cabinets, etc. that require assembly, arrangements must be made with the vendor to provide such services. This service is not provided by University personnel.

Please check with the vendor when ordering furniture for any assembly charge which may apply, and include such charges on the requisition.

Central Receiving has contracted rates with FedEx (for University business purposes) that are up to 70% below retail rates. This service is provided to all departments on campus and outgoing packages may be brought to Central Receiving for processing. Please ensure that you bring the department's FRS account number with you when dropping off your package.

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Mailing Address: Loyola University New Orleans Central Receiving Campus Box 6 6363 St. Charles Avenue New Orleans, LA 70118

Shipping Address: Loyola University New Orleans Central Receiving 1700 Calhoun St. New Orleans, LA 70118-6143

Phone: 865-2591

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published October 16, 2013

Full mea culpa here: Content Marketing Institute has been remiss in the way that we’ve covered the evolving practice of building and executing on a content strategy.

Sure, we’ve offered up some great thinkers in the space at Content Marketing World . But, here at CMI we haven’t yet (at least, not to the extent that we should) fully embraced the advancement of 18kt white gold Five Line diamond ring Unavailable De Beers UfdMfr
, or helped preach the distinction between the skill sets needed for content marketing and those required for content strategy. In fact, we’ve been guilty of using the terms “content marketing strategy” and “content strategy” interchangeably at times (we have resolved to be more clear on this, moving forward).

One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the of content marketing. Specifically, I point out how many agencies are doing themselves a disservice by throwing a skilled content marketing planning expert into a content strategy project, and vice versa. Additionally, as enterprise marketing organizations reorganize themselves with strategic management of content as a centralizing force, we see managers start to feel lost because they have a skill set that’s specifically suited to one practice over the other.

In short: Content strategy and content marketing are two very different practices .

Are they related? Absolutely, and there’s usually significant overlap. But, as we all move into our budget and other planning for 2014, it’s well worth outlining where the differences lie, so that we can resource our strategies effectively.

Magic markers and fine pens

When asked to explain the difference between content strategy and content marketing, I usually turn to my stand-by metaphor: .

But this simplification is merely a starting point to describe the distinctions. Content marketing is, after all, a means of . Content marketers draw and develop the larger story that our organization wants to tell, and focus on ways to engage an audience, using content so that it changes or enhances a behavior — something CMI has always stressed in our definition of content marketing:

So at its heart, content marketing is a strategy — an approach that uses content to deepen our relationship with customers.

on the other hand, delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” It seeks (in my words) to manage content as a strategic asset across the entirety of the organization. In fact, on his website, content strategist Scott Abel wonderfully states it as one of his company’s main missions: “.”

In the very beginning of Erin Kissane’s book, Alix saddle bag Black 31 Phillip Lim mV9yrRrUaF
(which is really good, by the way), she quotes Rachel Lovinger, who said, “.”

As a content marketer who’s had his feet in both approaches for the last decade, this really resonates with me. It’s not unlike Ahava Liebtag’s take on the differences. In a wonderful post on the topic, Rebecca Lieb refers to Ahava’s definition of content strategies as being about , and content marketing as being about

Or, consider Rahel Bailie’s view of content strategy . She believes it includes:

Onward, content marketing

To use an extremely simplified and surface-level explanation, the content marketer addresses the “whys,” the content strategist addresses the “hows,” and together they work out the “whats” and “wheres.” The content marketer draws the story and plans the channels that will be used to develop the customer relationship with the brand. The content strategist ensures that story, language, and management processes work consistently and efficiently across multiple teams, languages, and every publication the brand leverages. Yes, the two approaches are different, but whether or not they can be implemented and executed by the same person (or team of people) in your organization is another matter.

So, to be clear, we are not trying to offer up CMI as the definitive source for content strategy. In fact, that’s worth repeating: We are NOT trying to offer up CMI as the definitive source for content strategy . We leave it up to the thought leaders named above — and the many others whom I don’t have space to name — to set the stage for discussing and debating excellent frameworks, useful job descriptions, and definitive processes and procedures for content strategy practitioners.

CMI is, of course, here to further the practice of content — and to this point, I offer up my advice:

This story is just beginning…

As I mentioned earlier, look for more content strategy to come from CMI in the days, weeks, and months to come. But look for it to come from the expert perspective of thought leaders in that field. We want to help you understand how content strategy principles apply to — and provide advantages for — content marketers. And, by learning more about this discipline, we can all benefit from getting the right people on projects. Look for new content strategy-specific tracks at our events to come from those experts, as well.

As the marketers who are now empowered to tell stories, our job is to engage customers and make it look effortless. There is a wonderful quote attributed to Mark Caine that says, “”

I can tell you that all great, spontaneous, and effortless-looking content marketing strategies are formed and scaled with a smart content strategy at their core.

content

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/ Collections / / Probably Beer Enamel Mug

$19.90 USD $25.90 USD

1 Review

Our brand new campfire-style enamel mugs hold 16oz of your favorite liquid, and they’re sure to make someone smile wherever they’re used. They’re a hearty 4 inches across and 3.5 inches tall.

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